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If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you cant succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorns prediction within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolutiona trend that will redefine the way companies create profitable and lasting relationships with their key consumerswomen. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.
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Eveolution The Eight Truths of Marketing to Women Faith Popcorn Lys Marigold 9780786865239 Books Reviews :

If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you cant succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorns prediction within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolutiona trend that will redefine the way companies create profitable and lasting relationships with their key consumerswomen. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.

Faith Popcorn, Lys Marigold,Eveolution The Eight Truths of Marketing to Women,Hyperion,0786865237,Women's Studies - General,Marketing;United States.,Women consumers;United States.,Women;United States;Attitudes.,Attitudes,BUSINESS ECONOMICS / General,Business Economics,Business Economics / Marketing / General,Business Economics / Marketing / Research,Business / Economics / Finance,Business/Economics,Marketing,Marketing - Research,Sales Selling - General,Social Science / Women's Studies,United States,Women,Women consumers,Women in Business

Eveolution The Eight Truths of Marketing to Women [Faith Popcorn, Lys Marigold] on . If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come

 

Product details Hardcover 304 pages Publisher Hyperion; 1 edition (June 14, 2000) Language English ISBN-10 0786865237

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